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Learning from a Master June 12, 2010

Posted by fredillies in Communication, Design, eBusiness, Gadgets n Gizmos, Presentations.
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While you may be tempted to pass over this post because I’m an unabashed fan of Steve Jobs and Apple, doing so would mean that you might miss out on a great learning experience…. from the Zen Master and Black Belt in Kung Fu of Business… Steve Jobs. Invest the time to watch the full Keynote address at the Apple Worldwide Developers Conference (http://tiny.cc/tfzsj).

You’ll see why Jobs is the master of presentation zen (ie. one of the world’s great communicators). How he lays out his story and articulates the “why they did things this way” and what it will mean for the human beings who will use their products. Notice his grace as a presenter. You can do that too – IF you break your gagillion bullet points down into the essence of what you want to communicate. You see, if you do all THAT work during your preparation and have your message broken down into a few key ideas, you’ll find you are much more relaxed giving your presentation… because then it can be truly conversational.

T4G is a great place to work because we have passionate leadership and a culture of thinking different and doing the right thing. Sound familiar? Watch this video and see if you can list some of the Apple Values. Listen to the way Jobs describes they didn’t include some things in the OS right off the bat (like Copy & Paste or Multi-tasking) because they wanted to wait until they got them to work “just right”. And the way Apple doesn’t just release a feature, but also creates software to make a delightful experiential benefit of that feature for humans (cases in point: iMovie for iPhone & Face Time Video Calling).

Oh, and for those of you interested in seeing the future of mobile advertising, check out the incredibly engaging iAd from Nissan. (oh yeah, and the part about how Apple has sold $60 Million worth of iAds to some of the biggest brands … in 8 weeks. That’s 48% of the expected worldwide expenditure for mobile advertising for the second half of 2010… and they still have 6 months to sell more)

Jobs is famous for using the term “remarkable”. IMO that word aptly describes what he has done with Apple – by having an incredibly focused vision (To make insanely great products) and to have had such success in creating an organization that lives by that mantra, delivers on it in spades, and for having truly created what our friends at Harvard call the “Virtuous Cycle”.

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