Australia here we come! October 6, 2009
Posted by fredillies in Basketball, Travel.add a comment
After 6 months of training (and 4 years of anticipation), I’m off today to Australia to play in The World Masters Games. You can follow our exploits through my Facebook status updates and Tweets (fredo22 on Twitter). GO PROWLERS!
World Masters Games Here We Come! September 15, 2009
Posted by fredillies in Basketball, Travel.add a comment
Well, less 4 weeks until the Opening Ceremonies of the 2009 World Masters Games. This is the largest multi-sport event in the world, far bigger than the Olympics in terms of the number of competitors. There are 28,000 people competing in Sydney.
This will be my second World Masters Games. Our team (The Prowlers) played in the 2005 Games in Edmonton as well. Although many of us play together in various Men’s Leagues, we’ve been practicing as a team since April. It’s been a great ride so far… learning a system and having a coach (…my wife Ali- a renowned coach in Ontario high school basketball). Running suicide drills and pushing ourselves has been extremely rewarding. We have some VERY dedicated players on this team, and are expecting to bring back a medal this time. We’ll certainly have our work cut out for us… in our division we’ll play teams from the Russian Federation, Estonia, USA, Australia and Guam. I’ll twitter (fredo22) during the Games so you can follow our exploits if you’re interested.
The following video gives you a glimpse of what the experience of the World Masters Games is like. If you’re a competitive athlete over 30, do yourself a favour and enter the Games in 2013 (Germany).
iPhone App Creation + Marketing … A Great Learning Experience August 6, 2009
Posted by fredillies in Communication, Design, Gadgets n Gizmos, Life Balance, Simplifying your life.1 comment so far
I’ve sure learned alot throughout the process of designing and building an iPhone app, and now about marketing it. Thought I would post about what the process has been like so far. Ours is a very simple app, but there are still many steps to go through.
I’ve been envisioning a simple role-based to-do list for the iPhone since the day that William Bakker & I sat in a meeting and followed the real-time blog coverage of Steve Jobs now famous iPhone launch presentation at MacWorld. I had previously created a desktop version of this kind of tool (called “Overview”) using FileMaker, and was subsequently very disappointed that FileMaker (an Apple company) didn’t create a simple version of their software for the iPhone.
When the iPhone SDK was released, I toyed with the idea of trying to teach myself iPhone programming (the hype around the SDK made it sound easy… and hey, this was Apple after all). I soon realized that the SDK made things easier for people who KNEW C+ Programming! That definitely counted me out 
Eventually Mark Fraser suggested I talk to Andrew Little (one of the programmers from our halifax offices). I provided Andrew with specifications for the functionality and user experience (including pixel-accurate digital artwork of each screen). Andrew said he was eager to learn iPhone programming, and he said he would have a look at the spec and let me know what kind of effort it would involve. 2 days later he had a working prototype, and from then on we worked back and forth together to perfect the app. Because we both have day jobs it has taken about 5-6 months to get a finished and fully tested version submitted to the App Store (at the time of this writing we’re awaiting approval from Apple).
MyRoles is another entry into a VERY crowded niche in the iPhone app world. At last count there were over 50 competing products, most of which essentially do all the same things. (Some more elegantly than others!). So why would we enter such a crowded market? Well, for starters, our motivation was not financial. For me, it was a chance to bring my task management vision to life in a tool that *I* could use on my iPhone. In addition, I could learn about all aspects of iPhone development and marketing, which would come in handy when working with our clients on mobile strategy. For Andrew, it was a chance to learn iPhone programming so he could create a new service offering for T4G. If it didn’t really take off maybe Andrew and I could earn enough for a vacation or two.
And how would MyRoles compete in such a crowded market? Well, we have 3 things going for us: A legitimately unique differentiator (MyRoles lets you easily manage your tasks by the various roles you play in your life); Extremely focused functionality (does ONE thing and does that extremely well); and we have a simple and very intuitive user interface. (Others claim to be simple to use, but they do so many things that they require a lot of instruction about how you use it. Many of the competitors have modeled their systems after David Allen’s Getting Things Done (GTD) system/methodology. MyRoles takes a different (more zen-like path), by stripping away everything that wasn’t CORE to simply managing tasks by role. We intentionally did not design it for the diehard GTD fans, cause they love to spend time on details and tweaking their systems. MyRoles was designed for busy people who don’t want to waste time maintaining a complicated system.
So how do we get the word out? Well, first we built a website that clearly communicates our unique selling proposition (what makes MyRoles different than all competitors) and what’s in it for people who chose to use it (simpler task management and the promise of more balance in their lives). Next we send out an announcement about MyRoles to *everyone* we know, followed by individual personalized emails to the scores of iPhone app review sites around the world. We created a Facebook page for MyRoles, a Twitter feed you can follow, and I’m writing this blog post to tell our story. All of this to start to build a buzz around the app, so that it gets some momentum… and then we’ll see where it goes. Oh yeah.. we have a couple of videos in production which we’ll post on our website and YouTube. It’s anyone’s guess how this will do in the AppStore, and if anyone will buy into the idea that “less is more” when it comes to finding a task management system that you can adopt and keep using over the long haul.
Palm Pre: From the ashes comes their saviour? June 8, 2009
Posted by fredillies in Gadgets n Gizmos.add a comment
Amid the buzz of the launch of the Palm Pre and Apple’s WWDC this week, I’m reminded of Steve Jobs’ historic introduction of the iPhone back in 2007. Jobs took centre stage with that breakthrough device, and set the bar so high that it would be difficult for anyone to even get close for a long while. Shortly thereafter, in what is surely one the biggest let-downs in the history of product announcements, Palm’s Jeff Hawkins announced the FOLEO which he had hyped an exciting new product category. That announcement was followed by a loud thud (market and industry reaction). A few months later Palm CEO Ed Colligan cancelled the Foleo project before it was even released. (Would they have even sold a single one??) When the Foleo was announced, I figured that was the death knell for Palm…. which had experienced a long slide from innovator to dinosaur.
Fast forward to today. Palm’s Pre is an elegant device with an all-new OS, with a UI, software and industrial design that is Apple-class. So how did Palm get from the depths to the point where they could release this kind of contender? Well, for starters they hired Jon Rubenstein, former Apple executive (the PodFather”). The rest of the story involved THROWING OUT the Palm product roadmap and starting from scratch. Check out the second video on Walt Mossberg’s recent post about the Pre. Not too many CEOs would be willing to go to those lengths… do you know any? (that said, when you’re already on the skids you need to do something dramatic
It’ll be interesting to see if Apple can steal back any of the buzz at WWDC or with a suspected Jobs appearance later this month….
Kosmix – Nice Content Aggregation April 4, 2009
Posted by fredillies in eBusiness.1 comment so far
Although it’s not new, I just discovered a site called Kosmix. It’s a web search that aggregates all kind of relevant information on your search topic and presents it to you on a one page “dashboard”…. wiki info, videos, images, products, tweets, news, opinion, forum comments, etc. I really like it. Very impressive technology, and REALLY useful.
[the following from wikipedia entry] For a key word or topic that a user enters, “Kosmix gathers content from across the Web to build a sort of multimedia encyclopedia entry on the fly. By scouring the Web, the company has built a huge taxonomy, a set of nearly five million categories on topics from people and locations to car models, music groups and types of cheese. The taxonomy includes millions of connections mapping the relationship among those categories.
Another FAIL for aircanada.com February 17, 2009
Posted by fredillies in eBusiness.add a comment
So last night I attempted to book a flight on aircanada.com. All the direct flights were full, so I booked a flight that had a connection in Chicago. I got through the arduous process only to be told at the very end that they could not complete the transaction… gave me som website error code, and told me it was a credit card issue. (they even thought they would help by saying that if the transaction failed due to insufficient funds it may go through in a few days if the account was cleared up). Only problem is I knew there was no problem with the credit card. When I called Visa, they said the transaction had gone through and they even gave me the authorization code.
This morning I called Air Canada and after about 30 minutes (and a call to Visa), they admitted that they took my money but that the reservation failed because there was not enough time between planes @ O’hare. What they said was “the system won’t let you book that flight because there isn’t enough time between the connecting flights” (like this was MY fault). When I asked why their website DISPLAYED THAT AS A FLIGHT I COULD BOOK, they said that they ‘were only the reservations team’, and ‘they don’t program the website’. Talk about a grade of FAIL. Oh yeah.. and when I asked them who I could voice my disatisfaction to, they pointed me to a link on the site that wasn’t even there.
Now I get to start again and hope that the connecting flight I try and book is bookable in Air Canada’s system. Sheesh.
Seismic Shifts in the Computer Industry February 16, 2009
Posted by fredillies in Gadgets n Gizmos.1 comment so far
Great article on Apple Insider about the impact that Netbooks are having, and will continue to have on Microsoft’s business… and how Apple’s strategy of “iPhone vs. Netbook” to provide value in the ultra-portable computing space is paying off in profits and market share.
Netbooks killing off sickly Windows PC sales
Granted, the article was published on an Apple news blog, so I’m sure Microsoft fans will have lots of different opinions about what’s happening. That said, to me it still feels like this is part of a seismic shift in the industry.
Google Mobile App Voice Search November 19, 2008
Posted by fredillies in Gadgets n Gizmos, Society & Culture, eBusiness.add a comment
It seems like not a week goes by without a new iPhone app being released that fits my definition of MAGIC. There’s the app that listens to any song on the radio and tells you the name of song, artist and shows you the album art (Shazam). There’s Ocarina (Smule) that turns the iPhone into a wind instrument and shows the coolest location-based animation of the music floating up from planet earth while it’s playing the music that other people played on their iPhone. And now…..drum roll please…. The Google iPhone App updated to include VOICE search! Magic indeed. I read somewhere that Google said it’s not that they have better algorithms than they used to… they just have so much more data to go against. Just wait till Google starts selling this technology to online retailers!
Getting Mobile Right – Guiding Principles November 6, 2008
Posted by fredillies in Gadgets n Gizmos, eBusiness.1 comment so far
I’ve been thinking a lot about mobile apps lately. As many of you know I’m a huge fan of the iPhone… and from the day the iPhone SDK (software developers kit) and App Store were launched, I’ve been convinced that most people had no IDEA how much this was going to change the game in the mobile arena. I sat through a session on Mobile Commerce at the Internet Retailer conference in Chicago this past summer, and the pundits from the research companies put up countless boring slides about what % of the mobile market Nokia had, and the infinitesimal % of online sales that were coming from mobile.
When it came time for audience questions, by FAR the majority of them were retailers (large & small) wanting to know about what impact they expected from the iPhone now that native apps were possible. The “experts” on stage looked like deer in the headlights… mumbling about “it’s still too early to tell”. The thing was, all there presentations were about what happened in the past… not what was going to happen in the future as a result of the METEORIC adoption of this powerful and elegant device (and IMHO the first usable mobile interface).
Fast forward to today. The number of iPhone apps is growing fast (and we can’t even SEE the real numbers because corporate apps for small numbers of users don’t need to be distributed through the App Store). We do know that as of this summer, 35% of Fortune 500 companies are developing internal apps for iPhone (and that % has surely grown since then). The opportunities are enormous. Which leads me the point of this post: what makes a great mobile app? What guiding principles can you follow that will guide you as you dip your toe in this raging river? (BTW, iPhone is not the only platform that will drive the growth of great mobile apps… Android promises to grow the pie even more)
1. Its all about UTILITY. I’m on the go, and I want specific information quickly. Although the iPhone offers the best mobile browsing experience, having your customers visit your regular website from a mobile device is not what gives utility to mobile users… that will just frustrate them. What you need to do is think about what types of information would be most useful to your customers/consumers while they are mobile and build what amounts to small “Applets” that deliver a very small feature set very well and very quickly.
2. Once you’ve got #1 right, the next thing its about is having the DEPTH AND RELEVANCE OF DATA. This is what is useful to the mobile consumer. Being able to tap into useful data (from your systems and other public data) and create a “mash-up” is how you can really differentiate. The ability to integrate all this on the back end is critical of course.
3. Finally, it’s about THE USER EXPERIENCE. It’s about having a simple interface (the more it can look like the elegant Apple iPhone apps the better… because the UI seems transparent to the user). #1 above is about figuring out what small window into your massive data that you’ll expose for optimal utility. It’s the user experience that will determine what that window looks like and how easy it is for your mobile consumer to interact with all that useful data. If you get this one wrong…. you’ll lose because you could have well-defined and focused functionality, but if it’s cumbersome for the user, they’ll move on to a competitor as fast as you can say “delete”.
Good luck with your mobile apps!
High Anxiety…and some relief November 1, 2008
Posted by fredillies in Society & Culture.add a comment
It’s early Saturday afternoon and I just realized how much anxiety I’m feeling right now. Reading the Globe & Mail this morning, there was an article about how much anxiety American liberals are feeling…fearing that the polls are lulling Obamacrats into a false sense of security. There was reference to someone who was sweating about Minnesota.
“Minnesota?” Mr. Schrader told his friend. “What, are you kidding me? Obama’s up 14 points there.” The friend shook his head sadly. Take off seven points for hidden racial animus. Subtract another five for polling error. It’s down to two points, which is within margin of error for sampling… and that could mean Obama could be behind.
As much as I like to think of my hometown of Minneapolis as a liberal city, once you get outside the downtown core, you’d be surprised at what you might hear. This is an actual quote from the friend of one of my relatives (prior to the re-election of ‘Dubya’): “Nope… I won’t go and see Fahrenheit 911 cause it’s un-American! Jesus Christ put George W. Bush in the White House!” All I can say is I’m glad I mailed my absentee ballot in plenty of time to be help make sure that Obama wins Minnesota.
Layered onto election anxiety, this week marks a meeting with a foot surgeon to see if I’m going to be able to have an operation that will help me play another 20 years of competitive basketball. AND I’m working on a major proposal for very big contract. I’m both excited and anxious about the election, my surgery and the proposal.
So it was with a big smile that I read this small story:
LONDON – In English, the road sign was just fine, warning drivers that the route ahead is not suitable for heavy trucks. But the TRANSLATION INTO WELSH didn’t work so well. “I am not in the office at the moment. Please send any work that needs to be translated,” it said. Swansea Council said the embarrassing error occurred when officials didn’t realize that it was an auto-reply from the translator, and NOT the wording to be used on the sign. >AP
